Jordan Signs Agreements to Import 3,000 Tons of Tunisian Olive Oil, Boosting Trade Momentum in 2026
In a move reflecting the growing regional demand for Tunisian olive oil, Mr. Mourad Ben Hussein, CEO of the Export Promotion Center (CEPEX), announced the signing of initial agreements to export approximately 3,000 tons of Tunisian olive oil to Jordan, with expectations of a notable increase in export volumes toward late January and early February 2026.
He explained that more than 40 Jordanian importers, in coordination with CEPEX, conducted on-site visits to Tunisian olive oil production facilities starting in November 2025, leading to the conclusion of these first-phase contracts and opening new horizons for strengthened bilateral trade cooperation.
The announcement was made during a virtual seminar on export opportunities for olive oil in the Jordanian market, organized as part of the 2026 Special Promotional Program for the Olive Oil Sector. Ben Hussein emphasized the need to scale up promotional efforts, reinforce partnerships with key economic stakeholders, increase participation in specialized international exhibitions, and attract a broader base of Jordanian businesses and investors.
The virtual event brought together around 50 representatives of olive oil producers and exporting companies, according to official data released by Dar Assabah.
Ben Hussein also underlined the importance of capitalizing on current export opportunities in Jordan, particularly in light of the exceptional measures adopted by the Hashemite Kingdom of Jordan to import significant quantities of olive oil in response to domestic market needs.
He further praised the efforts of the Embassy of the Republic of Tunisia in Amman, in close coordination with the CEPEX representative office in Jordan, for their role in strengthening Tunisia’s presence in this promising market.
For her part, Ms. Mofida Zribi, Ambassador of Tunisia to Jordan, highlighted the strategic importance of this cooperation in accelerating Tunisian exports to Jordan and reinforcing bilateral economic relations, supported by sustained exchanges and mutual visits by business leaders in recent years.
Meanwhile, Hichem Naji, Director of the CEPEX Office in Amman, presented key indicators pointing to Jordan’s orientation toward importing additional volumes of Tunisian olive oil through flexible import licensing aligned with market needs, driven by exceptional climatic conditions and a decline in local production. Olive oil remains a staple component of the Jordanian consumer’s dietary habits.
Discussions by participating companies also addressed the technical, legal, and regulatory frameworks governing olive oil imports into Jordan, including procedures for dealing with licensed Jordanian entities and the specifics of the approved import platform.
According to the same statement, Tunisian olive oil continues to gain strong traction in the Jordanian market, supported by targeted promotional campaigns across social media platforms and local media outlets.
